// USE CASE · RETAIL
Account, card and services under your brand.
Turn shoppers into account holders: branded banking, cashback and embedded checkout — retention and recurrence.
// THE CHALLENGE
Loyalty built on discounts erodes margin
With no tie beyond price, customers buy wherever it's cheaper — and the financial revenue stays with their bank.
—No customer tie beyond price
—Financial revenue goes to the bank, not the brand
—Points programs that are expensive and rarely used
// THE AURIX ANSWER
Your brand in the customer's pocket
Account, card and cashback under your identity — every purchase deepens the tie and earns you financial revenue.
✓Account and card under your identity
✓Cashback straight into your brand's account
✓Checkout embedded in e-commerce and in-store
// MODULES USED
The Aurix stack for this segment
// OUTCOMES
What changes in practice
2.4x
more recurrence among branded-account customers
+9 p.p.
checkout approval with routing
8 weeks
from signature to published app
“The branded card became our loyalty program — except this one pays for itself.”
Put your brand in the customer's pocket
Launch roadmap and identity proposal within 1 business day.